Taking 10 with...Alberto Apostoli

Taking 10 with...Alberto Apostoli

Sunday 8th April 2018

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards

I was born in a typical very united-knit Venetian family, that transmitted to me some
fundamental values. First of all, hard work as a basic principle for a satisfying life; and then respect for others. I owe a lot to my parents who are still very close to me. They have always supported me and, if I have achieved a good professional position, it is also thanks to their help.

Q2 - What do you believe the principles of a successful business are today?

Competence, determination and certainly a lot of luck.

Q3 - Looking back, what was your best business decision?

My best choice was to specialize in spa design, a niche industry that, twenty years ago, was rather snubbed by fellow architects.

Q4 - Who has influenced you the most through your career?

Perhaps Giorgio Armani, an incredible talent, one of the first to merge creativity and

Q5 - What was your most difficult / worst business decision?

I believe I have not committed particular mistakes. In some cases I was a little naive about the financial matters.

Q6 - What would you say was the single most advantageous character trait for

Never give up.

Q7 - What happens when you’re stressed or overwhelmed?

I become nervous and suffer from a headache. I therefore try to distribute the workloads to my collaborators.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

For my own well-being, I have two specific treatments: my bookshelf and my family. I try to give a lot of attention to food because I somatize the stress in the stomach. I have learned to recognize deleterious foods.

Q9 - If you could change one thing about the spa and wellness industry what would
it be and why?

I would impose on those who conceive the spas to make greater use of water. Water is the true element of wellness.

Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been

My uncle, a bishop, used to say "much knows, who knows, that nothing he/she knows"


1. What’s your favourite book?

I have two: The Gospel according to John and Hagakure a Japanese practical and spiritual guide for a warrior,

2. What’s your favourite film of all time?

The Godfather 2

3. If you could have dinner with anyone, past or present, who would it be and why?

Thomas Aquinas because I love the Middle Ages.

4. You get taken to your favourite place to be, where are you taken?

I have a great passion for nature and trees in particular. My favorite place therefore would be a tree house.

5. Your perfect dinner is?

Raw fish

6. Your go to drink is?

Fruit juice

7. Your favourite sweet treat is?

Creme Caramel

8. What’s your favourite essential oil / scent?

Cinnamon scent

9. You go for a treatment - what do you have and why?

Total massage without oil. The most relaxing.

10.What’s your favourite flower?


11.You want to sleep deeply, what do you do?

Physical activity

12.You want to energise fast, what do you do?

I imagine things

13.The theme tune to your life is?

Gabriel's oboe by Morricone (mission soundtrack)

14.What makes you laugh to your belly?

Satire against power

15.What’s your favourite season?

The season of Love : )

16. What’s your favourite colour?

RAL 5002

17. Your favourite time of day is?

In the evening, when I come home after a "fruitful" work day

18. If you could have been anyone or anything else, what / who would you be?

Clint Eastwood

19. What’s your current TV guilty secret?


20. Magic dust - you can learn one new skill instantly, what is it?

I can speak every language

Alberto Apostoli is considered one of the most important architects, designers and trendsetters in the field of "Wellness"

He has also developed significant experience in various project areas and at different scales: hotels, shops, offices, residences, products, mixed use buildings and urban planning. Born in Verona in 1968, he graduated in industrial electronics, majoring in architecture and oriented towards "Urban and Regional Planning" in Venice in 1993, writing a thesis on an economic subject.

In 1997 he set up a professional and multifaceted practice, taking inspiration from his personal, academic journey.

In 2006 he presented his first solo exhibition at the European Parliament in Brussels entitled "Contaminated Architectures defile between Communication and Design"
In 2006 he opened a studio in Guangzhou (China) and, in 2007, a representative office in Casablanca.
In 2010, through the brand "Studio Apostoli & Associati", he expanded his expertise by offering integrated planning services and project management.
In 2012, through the "Apostoli Engineering" brand he integrated and developed the Engineering (Structural and MEP) and R&D divisions.
His book "Architecture of the SPA" was published in 2012 and reprinted in 2017.
From 2014 to 2015 he was Chairman and CEO of KOGIT - Rete di imprese -, operating within Design and Build in Italy and abroad.
In 2015 he was Vice President of A.I.P.I (National Association of Interior Design).
Since 2008 he has performed educational activities with lectures, courses and workshops in Italy and abroad, mainly in the "Wellness" sector.
Alberto Apostoli’s interests extend to various professional fields and aim to redefine the architect towards more holistic and interdisciplinary objectives.

Learn More About Alberto

Want to learn more about what’s possible, practical and beneficial in the treatment room for those with chronic health conditions?

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