Taking 10 with...Beata Aleksandrowicz

Taking 10 with...Beata Aleksandrowicz

Sunday 12th August 2018

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards

My father was a hard working man. I guess he passed on to me the love for work, the
joy of creating something, of making change. Later on I discovered this quote that
has never stopped to inspired me: "Work is a visible side of love"

Q2 - What do you believe the principles of a successful business are today?

To be ethical is key today. Very soon we will all agree with Buckminster Fuller who
said that we are all on a spaceship called earth and we need to take care of it for the
good of everyone. We can’t keep wasting our resources, plundering our planet or
even have the luxury of wars. We are all one in this spaceship. Therefore, successful
business needs absolutely to be based on the wellness of everyone, for the good of
everyone. Fortunately there is a global movement taking place, driven by a new
generation of diverse entrepreneurs, who believe the world can and must change.
These creative entrepreneurs are launching dynamic new enterprises that offer
innovative solutions to our most pressing social and environmental challenges.
Tomorrow’s unicorns will be those businesses who deliver strong social and
environmental impact, alongside compelling financial returns.

Q3 - Looking back, what was your best business decision?

To focus solely on massage and training rather than dilute ourselves in multiple
business offerings. This allowed us to become an expert in our field, strengthen our
brand continuously with the clear vision. In more general terms: to believe in what I
do, every day, not matter the challenges.

Q4 - Who has influenced you the most through your career?

We are the fruit of an ensemble of circumstances and influences. If you open and
listen to your heart, good things will come to you. But of course, you need to choose
your influences. I never had one master or one guide but have had several at
different times of my life and it continues like that. It is the beauty of life to be open to growth.

Q5 - What was your most difficult / worst business decision?

It is always very difficult to terminate a work agreement with somebody. It is not an
easy decision to make and even more difficult to communicate.

Q6 - What would you say was the single most advantageous character trait for

To have the passion for what you do and be focused on what matters.
Q7 - What happens when you’re stressed or overwhelmed?

I am very much into breath work and meditation and it always helps. Floating,
dancing are great ways to melt, to burn stress as well.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

I stretch everyday in the morning and also meditate. I am sending out a clear
intention for the day - what I want to achieve, but also how I want to feel. I drink
warm water with lemon juice, avoid any fast food and try to eat clean if possible. I keep regular massages, and moments/hours/days off – it depends on my schedule. I am also using different healing modalities to raise my self-awareness, to keep my mind in balance, to understand myself better. I watch my sleeping hours, trying to go to bed before midnight.

Q9 - If you could change one thing about the spa and wellness industry what
would it be and why?

There is so much to change. The industry at the moment believes that changing or
introducing one new thing will make big changes. Someone needs to be disruptive in
this industry especially when it comes to taking care of their therapists. This could be
the most exciting job in the world to become a therapist and unfortunately it is not.
One can wonder why !!

Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been

This too shall pass.


1. What’s your favourite book?

Rainer Maria Rilke The Notebook of Malte
Laurids Brigge and Erich Maria Remarque “Arch of Triumph"

2. What’s your favourite film of all time?

Casablanca and Death in Venice

3. If you could have dinner with anyone, past or present, who would it be and

Picasso for being unstoppable, Freddy Mercury for his expansion,
Maria Callas for ability to live every moment to its full

4. You get taken to your favourite place to be, where are you taken?

El Palmar beach in Andalusia

5. Your perfect dinner is?

Langoustines in butter with fresh parsley, eaten with fingers with a glass of chilled white wine.

6. Your go to drink is?

Pajaro Loco bar in Andalusia with best margaritas ever!

7. Your favourite sweet treat is? 

Hermes Macarons

8. What’s your favourite essential oil / scent?

Mandarins, lime, lemon.

9. You go for a treatment - what do you have and why?

Scrub, body massage and facial. It’s like starting a new chapter.

10.What’s your favourite flower?

It's changing…at the moment it’s tulips.

11.You want to sleep deeply, what do you do?

I make sure that my snoring husband is in a different country.

12.You want to energise fast, what do you do?

I roar like a lion.

13.The theme tune to your life is?

"We are the Champions” - Queen

14.What makes you laugh to your belly?

When nothing, absolutely nothing works anymore I watch Mel Brooks “The Producers” it makes me laugh so much, always. It is like therapy.

15.What’s your favourite season?


16. What’s your favourite colour?


17. Your favourite time of day is?

Six o'clock

18. If you could have been anyone or anything else, what / who would you be? 


19. What’s your current TV guilty secret? -

I don’t have a TV.

20. Magic dust - you can learn one new skill instantly, what is it?


Beata Aleksandrowicz is an expert on massage and the creator of the Pure Massage
Spa Training Method® which provides spas worldwide with advanced training in a
modern concept of massage. Beata is a powerful advocate on educating people
about the importance of touch, massage and spiritual growth.

In 2002 Beata founded Pure Massage, the first company in London dedicated solely
to massage with training techniques based on Twelve Principles of Massage™
created and developed by Beata. Her company became synonymous of the highest
quality in massage with a team of highly skilled therapists, developing the style of
massage recognised by the press and acknowledged by clients as best available on
the market.

Pure Massage Spa Training Method® is a result of Beata’s ongoing passion and
dedication to change the perception of massage. Her ground-breaking approach in
training techniques provide therapists not only with highly effective and injury free
massage, communication skills and self-care routines but also - essential in their
profession - life coaching. Among her recent projects are Dormy House - Cotswolds
UK, Gaia Spa Boringdon Hall – UK, Amilla Fushi - Maldives, Finolhu Spa and Resort
- Maldives, The Lanesborough Club & Spa - London UK

Beata is the author of books on massage, translated in several languages and
published worldwide by Duncan Baird. She is a former columnist for The Sunday
Telegraph, Stella Magazine and main co-author of the Massage Guide created by
The Guardian Magazine. Author of articles for publications like Professional Spa &
Wellness and expert for several trade publications. Beata has become a true
ambassador of the importance of physical integration in society hardly connected
through touch.

Beata established several charity projects such as ‘Touch a Heart’ that offered
massage to the elderly, or ‘Young mothers’, which offered support to teenage
mothers. She has successfully completed a five-year charity project, supporting a
unique Kalahari Bushmen group, helping them transition from nomadic life.
She travelled extensively in Africa and was initiated and recognised by healers in
Botswana and Namibia. It resulted in creating Touch of Trust, a documentary that
explores our ability to communicate through touch beyond cultural barriers and

Beata serves as a member on the Mental Wellness Initiative for The Global Wellness
Institute and is a judge for the World Spa & Wellness Awards. She is currently
working on her third book.

Learn more about Pure Massage

Fore more information on the Pure Massage Spa Training Method® contact:

Jean–Marc Delacourt
jmd@puremassage.com or call +44 (0) 20 3290 9070


Mark Smith Media
mark@marksmithmedia.co.uk or +44 (0) 7956 658 261

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