Taking 10 with...Inna Orlova

Taking 10 with...Inna Orlova

Sunday 31st March 2019

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards business?

From the age of 13 I was studying in different countries this allowed me to meet different people and realise how diverse and amazing our world is. I’ve attended Sunday school where I’ve learned to be kind to people and always be patient and forgiving. My father and grandfather were both businessman and their attitude towards honesty and ethics taught me that the only asset you can have is your reputation. When my grandmother, mother and aunt were diagnosed with cancer I
became extremely conscious of environmental issues, sustainability and healthy lifestyle.

Q2 - What do you believe the principles of a successful business are today?

Strong socio-ecological philosophy should be reflected in a company’s ethos and products. A long time ago it was about product, then brand, then customer, today it's about very strong and engaging philosophy that can create a community around the company.

Q3 - Looking back, what was your best business decision?

My best decision was to establish Kypwell – the Mediterranean wellbeing brand.

Q4 - Who has influenced you the most through your career?

My father, grandfather, husband and father in law have influenced my career the most. Being true and successful businesspeople, they taught me many important lessons. My father and husband financed my first business which allowed me to start my own path as an entrepreneur.

Q5 - What was your most difficult / worst business decision?

I don’t regret anything, as all decisions taught me lessons, and even the wrong ones provide us with a great learning curve.

Q6 - What would you say was the single most advantageous character trait for success?

Never giving up and being very optimistic

Q7 - What happens when you’re stressed or overwhelmed?

I go for a walk or run. Physical exercise is the best and the healthiest way of dealing with stress.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

I always balance my life. I would never put work first. I have to be healthy and happy so people around me are happy too. This means regular fitness, Mediterranean diet, regular trips to wellbeing retreats, good sleep, quality time with friends and family. Time for myself is extremely important, unfortunately modern women don’t have self-compassion but we need it very much in order to learn how to have compassion for others.

Q9 - If you could change one thing about the spa and wellness industry what would it be and why?

I would eliminate anything doubtful for health: botox, fillers, toxic skincare, fast treatments when client feels that he has a slot rather than quality self-time, talking therapists that don’t allow clients to relax, aggressive sports that don’t help to relieve stress.

Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been given?

“love others as we love ourselves”. First we need to love ourselves in order to love others.


1. What’s your favourite book?


2. What’s your favourite film of all time?

Life is beautiful by Roberto Benigni

3. If you could have dinner with anyone, past or present, who would it be and why?

My grandfather – I miss him a lot.

4. You get taken to your favourite place to be, where are you taken?


5. Your perfect dinner is?

Mediterranean taverna on Cyprus beach

6. Your go to drink is?

Kypwell organic herbal tisane

7. Your favourite sweet treat is?

Carob candy from Cyprus

8. What’s your favourite essential oil / scent?


9. You go for a treatment - what do you have and why?

I love long therapeutic treatments that combine face, body and massage - 3in1. They are about result,s anti- stress and value for money

10.What’s your favourite flower?

Damask Rose

11.You want to sleep deeply, what do you do?

I apply Kypwell night face oil - take a few deep breaths and open my eyes in the morning.

12.You want to energise fast, what do you do?

Sweet carob candy, freshly made Cyprus coffee, walk in the park, shower.

13.The theme tune to your life is? 

Depends on my mood

14.What makes you laugh to your belly?

My children and my husband

15.What’s your favourite season?


16. What’s your favourite colour?

Sky blue

17. Your favourite time of day is?


18. If you could have been anyone or anything else, what / who would you be?

Only myself again

19. What’s your current TV guilty secret?

I don’t watch TV

20. Magic dust - you can learn one new skill instantly, what is it?


Inna is an experienced entrepreneur, business leader, consultant and coach. Born in Moscow Russia, she spent most of her life abroad in Canada, US, UK and Cyprus. Inna has established international business consultancies, an international school and a charity foundation. She managed corporate communications and marketing in financial and production industries, produced radio programs, was creator and editor of a Cyprus-based magazine.

Inna’s career is a combination of value driven entrepreneurship, consulting and education practises. In 2017 together with University friend Elena Elraie they have established a Mediterranean Wellness & Spa company with a "seed to skin" natural organic skincare and herbal therapeutic tisanes. They opened a unique Wellness and Spa Day resort in Limassol, Cyprus where a strong team of holistic therapists offer bespoke wellness treatments based on the Mediterranean wellbeing approach to active longevity.

Learn more about Kypwell

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