Taking 10 with...Intisar Alsabah

Taking 10 with...Intisar Alsabah

Sunday 8th September 2019

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards business?

My mother is a stay at home mom and is very duty driven and always does her best when she cooks, her food is delicious. When she entertains she makes it impactful and she was the biggest role model for me that when you do your job do it the best you can, always.

Q2 - What do you believe the principles of a successful business are today?

Resilience, grit and belief in oneself and ability. also it is important to gain knowledge through books and conferences and always implement what you learn. Sometimes having too much knowledge or striving for more knowledge means we cannot implement what we have learned as we are too busy gaining new info. Best is to balance gaining knowledge and implementing what we learned or know inside.

Q3 - Looking back, what was your best business decision?

To start a business, I knew nothing about and started working with consultants to set it up and then rolling up my sleeves and getting to learn as much as I can and when I knew all the basics to get an expert to run it. If i had gotten the expert at the beginning I would not have learned what to do and if i did not get the expert I would have failed to succeed in such a short time.

Q4  - Who has influenced you the most through your career? 

I learn something new from every team member and every person I work with. I have learned to be a great observer and am curious about how others work and how they function. Since I started observing and being curious everything has changed to the better as I get many more ideas than when I used to be when I was closed to inspiration from others. 

Q5 - What was your most difficult / worst business decision?

The most difficult was to start something, I had very limited knowledge in, a natural beauty brand based on colours and how they can affect mood.

The worst decision was to get a manager who knew what to do but had extremely bad social skills and made all the team members feel worst whenever they dealt with her.

I learned to never compromise kindness and mentoring in work no matter what the ability of the person.

Q6 - What would you say was the single most advantageous character trait for success?

An open mind for successful diversions in work, as sometimes things go in a direction not anticipated because of new ideas or new possibilities and I have learned to stay with it unless it proves to be wrong. not stay long until it fails but to stay and see if it is better than the plan or I need to go back to original plan.

Q7 - What happens when you’re stressed or overwhelmed?

I have learned to breathe and realise that I will be ok and that it has been worse, also I now put music and dance for even a few minutes (sometimes the music is in my head only) until I am more relaxed and am able to take better decisions. music puts me in my alpha and in my alpha frequency I am very creative and relaxed. 

Q8 - how do you invest in your own wellbeing. how do you look after yourself?

I have a weekly massage, I laugh a lot with my family when we are together, my daughters are hilarious and we enjoy each others company and breathe whenever i remember to.

Q9 - If you could change one thing about the spa and wellness industry what would it be and why?

That they have a duty to make us feel good, improve our mood not only our skin.

Q10 - Finally, what’s your favourite quote or the best advice you’ve ever been given?

This too shall pass


1. What’s your favourite book?

Right now I am reading a book about the power of words on us mentally and physically and is now my favourite book “ every word has power” Yvonne Oswald 

2. If you could have dinner with anyone, past or present, who would it be and why?

My great grandfather Sheikh Mubarak Alsabah, because he was able to avert othoman empire total takeover of Kuwait, was able to grow the country and make many different alliances that kept Kuwait safe throughout many struggles of power in the region, we call him Mubarak the Great. 

I would love to know how he was able to connect to persons he needed, how he was able to negotiate and his wisdom and strength is very inspiring to me

3. You get taken to your favourite place to be, where are you taken?

My garden in spring I love it and its energy, it’s a little oasis in the desert full of big crystals and great energy from the many healers who have visited me throughout the years.

4. Your perfect dinner is?

Steak and veggies 

5. Your go to drink is?

Water, I drink 5 litres a day 

6. Your favourite sweet treat is?

Dates I prefer fruits to desert 

7. What’s your favourite essential oil / scent?

Rose and aged patchouli 

8. You go for a treatment - what do you have and why?

I have a fantastic Chinese traditional therapist that comes to me weekly and gives me acupuncture, massage and gua sha, she has been a god send throughout the years because my energy level is high because of her treatments and so is my mood as she uses her needles to disperse stagnant energy in my meridians and Ihave had times where I would suddenly cry when she worked with certain organs and at other times feel much happier when she releases my tightness especially around my jaw.

9. What’s your favourite flower?


10. You want to sleep deeply, what do you do?

Breathe deeply while going into theta, I went to a biofeedback training and learned to do it and now whenever i can i just slip into the amazing energy of theta frequency. 

11. You want to energise fast, what do you do?

Be present, whenever I am tired I start feeling my body, my feet and grow roots in the ground and connect to earth, the quickest picker upper ever once I perfected it.

12. The theme tune to your life is?

Sometimes Abba, sometimes relaxing music and sometimes arabic, love the mix match of my existence.

13. What makes you laugh to your belly?

My daughters, they have this way of telling stories that crack me up.

14. What’s your favourite season?


15. What’s your favourite colour?

It changes all the time, I love all colours and that’s why I started prismologie using colours to boost moods.

16. Your favourite time of day is?

Mornings for sure that’s when my energy is the highest. 

17. If you could have been anyone or anything else, what / who would you be?

I never thought of being anyone else, I like my life and challenges and successes.

18. What’s your current tv guilty secret?

I don’t watch tv as I removed them from the house 14 years ago when I realised I was addicted but my daughters and I do cuddle and watch movies on the computer. 

19. Magic dust - you can learn one new skill instantly, what is it?

To read my own mind and hear it clearly and so be able to stop or change it. The power I would get when I can lovingly change permanently the mind chatter would be a blast.  

Sheikha Intisar Salem Al-Ali Al-Sabah is an unconventional personality with
sky high ambition and love for life in all its details. She supports women
and young people, aiming to spread positive thinking in society. She first
founded “Alnowair” initiative to make a social and behavioral difference and
subsequently created “Bareec” educational program which establishes a
positive learning environment in high schools. Bareec is adopted by the
Ministry of Education in its new plan for the development of education, and
also by the Supreme Council for Planning and Development (SCPD) in its
human development program within Kuwait Vision 2035 under the slogan
“New Kuwait”.

Born to the Kuwaiti royal family, her highness is an inspirational and creative figure. She is the daughter of His Highness Sheikh Salem Al-Ali Al- Sabah, from whom she acquired many traits and learned many virtues. Sheikha Intisar started her schooling at Kuwait English School and majored in political science at the Faculty of Social Sciences at Kuwait University.

She received many awards for her excellence and active role in serving the
community. She is a believer in positive change and has succeeded in leading the society to positivity and igniting the sparkle of rising generations.

Sheikha Intisar aspires to a better life for all, starting with women as they
are the key pillar of society. She has endorsed the empowerment and
protection of women through “Intisars Foundation”, committed to healing
war-affected women through Drama Therapy.

Based on her deep belief that arts can transform and grow nations, Sheikha Intisar also founded Lulua Production House and the First Cinema Troupe to produce movies promoting Kuwaiti identity. The result was four movies winning international and local awards.

Volunteering and Social Work:

- In 2018, she founded Intisars Foundation, a UK-based humanitarian organization dedicated to helping war-affected women through Drama Psychotherapy

- In 2018, Bareec initiative was selected as part of the human development plan within New Kuwait Vision.

- In 2017, Sheikha Intisar collaborated with the International Committee of the Red Cross (ICRC) to hold the first Middle East conference entitled "Women in War" highlighting the challenges faced by women in war-torn areas.

- In 2014, she was elected as a board member at the Faculty of Social Sciences at Kuwait University.

- In 2013, she was elected as a jury member at the Arab Woman Award.

- Since 1999, she is a member of the Executive Committee of Bayt Abdullah Children’s Hospice (BACCH).

- She takes care of the environment by organizing campaigns to clean the beach and protect green turtles.

Major Projects and Publications:

- In 2019, Sheikha published a book about Kuwait's history over 400
years ("Kuwait in 400 Years"). It is the first book of its kind to tell the 400-year history of Kuwait in pictures.

- In 2019, coinciding with national holidays, she released the film "Saat Zaman" in cinemas.

- In December 2018, she gave a speech at TEDx Safat.

- In 2017, Sheikha launched “Intisars”, a fine jewelry brand that brings together her love for Arabian heritage and her interest in Italian Craftsmanship. Half of the jewelry proceeds are allocated to Intisars Foundation.

- In 2015, she co-founded Prismologie with her daughter, Sheikha Fatima Al-Sabah. Prismologie is a natural mood-enhancing body care brand that embraces a daily renewed and improved state of mind, harnessing the power of colours and gemstones.

- In 2014, Sheikha Intisar founded Lulua Production House.

- In 2014, she published a series of small workbooks serving as a mental exercise to improve our strengths and achieve psychological and physical well-being. The books include: “To Have a Positive Outlook on Life”, “To Overcome What Hinders You”, “To Enhance Your Self-esteem”, “To Reveal Your Hidden Talents”, “To Be More Grateful”, “To Assert Yourself”, “Emotional Intelligence”, “To Slow Down When Things Are Going Fast”, “To Live Guilt-Free”, “To Remain Calm in Troubled World”, “For Self-Compassion” and “To Find Happiness in Everyday Life”.

- On 20 March 2013, coinciding with the first UN International Day of Happiness, Sheikha Intisar established the non-profit “Al-Nowair” initiative which cares for the young people and aims to spread positive thinking in Kuwait.

-  In 2012, she published a book full of wisdom and inspiration titled “Words of Gold”. It is a unique book of art in the Arab world, combining images and inspirational words of 46 Kuwaiti inspiring figures, some of whom were later nominated for the State of Kuwait Award. The book received wide public appeal and praises from HH
Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, HH Crown Prince Sheikh Nawaf Al-Ahmad Al-Jaber Al-Sabah and all the Kuwaiti embassies abroad.

- In 2011, Sheikha Intisar Al-Sabah launched Dubai-based Lulua Publishing under the motto “You, but simply better”. It focused on publications that stimulate, inspire and promote psychological and physical well-being. It issued Good Health Arabia and Vacations & Travel Arabia.

Awards and honors:

- In 2019, she was awarded at the International Conference on Dentistry

- In 2018, she was received an award from National Council for Culture, Arts and Letters (NCCAL)

- In 2018, she received an award from the Amiri Hospital for her participation in the sixth Week of Nutrition

-  In 2017, she won the Arab Woman Award for her prominent role in promoting the role of women in society through her developmental initiatives.

- In 2014, she won the title of the most powerful Arab personality in the humanitarian field in a survey conducted by “Sayidaty” magazine.

- In 2014, she received a certificate of honor from the United Nations House.

- In 2013, she won the Grand Prize in the Kuwait Creative Competition.

-  In 2012, she received honorary certificate and shield from TEDx Safat.

- In 2012, she received an honorary shield from the WAN-IFRA.

 - She was also honored by several organizations such as the Peace and Tolerance Organization and the Middle East Psychological Association.

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