Sunday 16th June 2019
By Michelle Hammond
Q1 - How did your childhood inﬂuence your work ethic and attitude towards
My mother and step-father both have enormous drive and loved their careers within the NHS. I was fortunate to grow up understanding that they were committed to jobs they loved and I’m very lucky to have replicated this in my own work.
Q2 - What do you believe the principles of a successful business are today?
Flexibility and innovation. In today’s fast moving world, ideas and ways of doing things can get staid very quickly. The key is to keep evolving, keep one step ahead of your customer by observing and listening to their unmet needs and unsolved problems.
Q3 - Looking back, what was your best business decision?
To mentor and be mentored by members of the PRCA (Public Relations & Communications Association). I learned so much and was given enormous confidence by my mentor, that I was thrilled to in turn, to give advice and encouragement to my mentee.
Q4 - Who has inﬂuenced you the most through your career?
It’s difficult to pick just one person as I’ve always been influenced and inspired by successful women. Nowadays more so, by working mothers, women with high energy and a zest for life!
Q5 - What was your most diﬃcult / worst business decision?
Taking on a client, that I knew in my gut wasn’t right. Their attitude right from the start of our working relationship was difficult and really I should have listened to my inner voice as a few months down the line, I had to sue them for monies owed.
Q6 - What would you say was the single most advantageous character trait for
I would say grit. It’s understood in the field of psychology to be, an individual’s perseverance of effort combined with passion for a particular long-term goal. Ultimately, if you’re determined enough, you’ll succeed.
Q7 - What happens when you’re stressed or overwhelmed?
When I become stressed, I become ill. I was diagnosed with ulcerative colitis 15 years ago and now thankfully, rarely suffer a flare up, due to my management of stress. I try to always keep things in perspective, exercise regularly and eat and sleep well. I also usually have a holiday or quick getaway booked, so as to have something to look forward to!
Q8 - How do you invest in your own wellbeing? How do you look after yourself?
I indulge in the little things, a lovely bubble bath at the end of a long day. I don’t say no to that slice of cake, if I want it. Wellbeing is an overall feeling that comes from being kind to yourself I think. I love my yoga classes and I’m lucky enough to live with over 500 acres of beautiful woodland behind my house, so in minutes I can walk, run or cycle into nature and breathe that more deeply, noticing the wildlife and the subtle changes of the seasons.
Q9 - If you could change one thing about the spa and wellness industry what would it be and why?
To change the end users perception of it. Spa is still seen as a treat, as a celebration which is lovely but as we all know, its so much more. Spa & wellness can offer nutritional advice, one can detox as well as deal with big life issues and difficulties by talking to the experts that work within the industry. Clients can embark on a fitness journey and learn to meditate, to be more mindful as well as creative with so many differing packages for the novice offered.
Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been given?
"Only those who will risk going too far can possibly find out how far one can go."
~ T. S. Eliot
FLASH FACTS - FOR FUN SECTION
1. What’s your favourite book?
The Wind and the Willows. It was read endlessly to me as a child and I love to read it to my own children.
2. What’s your favourite ﬁlm of all time?
I’m no film buff and I’m mostly English, but Braveheart makes me proud of my Scottish blood!
3. If you could have dinner with anyone, past or present, who would it be and why?
I’d love to dine with William Shakespeare with whom my father has a fascination. The eloquence of our greatest writer and inventor of an extraordinary number of words we still use today. I read ‘performing arts’ at university and studied his works and it always amazes me, how his observations transcends his time to the modern day.
4. You get taken to your favourite place to be, where are you taken?
Bermuda, the island that I grew up on.
5. Your perfect dinner is?
Pad Thai, I’d eat it morning, noon and night if I could!
6. Your go to drink is?
Rose pinot grigio blush.
7. Your favourite sweet treat is?
I don’t have a particularly sweet tooth but can always manage a toasted hot cross bun.
8. What are your favourite essential oil / scent?
I love the scent of both Jasmine and Frangipani.
9. You go for a treatment - what do you have and why?
A hot poultice massage can always relax and make me feel great.
10. What’s your favourite ﬂower?
11. You want to sleep deeply, what do you do?
This is something I have perfected over the years! I take a hot bath with oils and bubbles, jump into a bed with fresh clean sheets and read whilst sipping warm homemade almond milk and I’ll sleep well until morning.
12. You want to energise fast, what do you do?
I put on the kitchen’s disco lights, play some loud music and dance around laughing with my two small boys!
13. The theme tune to your life is?
Don’t Worry Be Happy! (The radio DJ played this once whilst Bermuda was in the middle of a hurricane. Sums up the islanders naturally happy disposition I think).
14. What makes you laugh to your belly?
My friends can make me laugh until my jaws ache.
15. What’s your favourite season?
Summer – everything is made better when the sun is shining.
16. What’s your favourite colour?
17. Your favourite time of day is?
Early morning, its quiet and still and I’m thankful for another day.
18. If you could have been anyone or anything else, what / who would you be?
I’m just happy being me, warts and all!
19. What’s your current TV guilty secret?
20. Magic dust - you can learn one new skill instantly, what is it?
I’ve always wanted to be able to sing. I’m completely tone deaf and sound horrendous in actuality!
Twenty years worth of experience in PR, underpin the expert credentials of luxury Spa PR Consultant, Juliet Wheater. She has built relationships with key travel, beauty and health & wellness press and brands over these two decades. Juliet is part of the wellness cognoscenti, an industry insider, with access to the top influencers, journalists, specialists and trends. From rural, countryside retreats to cutting-edge spas, she puts brands in the wellness frame and get it noticed, when and where it matters. A spa gazer, conversation maker, wellness mover & shaker!
Juliet possess a skilled understanding of press relations and brand building with experience on both sides of the fence, in-house at Parfums Givenchy (part of the LVMH group) working across Michael Kors, Marc Jacobs and Aqua di Parma and within travel PR agencies, where she counted Skibo Castle, The Capital Hotel, Hotel Martinez, Harrods and the three Historic House Hotels & Spas as clients. Juliet has grown every business she has worked with. She is a communications and digital strategist, specialising in an integrated approach. Thinking laterally, she blends traditional press relations with digital and content strategy.
Juliet was instrumental in the repositioning of SenSpa at Careys Manor. Working closely with the spa team for over 8 years, she implemented strategic campaigns which resulted in high impact awareness for the brand, affording multi industry award wins and ultimately achieving a 'destination spa' status. She has also been consistently achieving such results for client of 10 years, Galgorm Spa & Golf Resort near Belfast and client of 8 years, Thai Square Spa in Central London. Most recently Juliet has secured the post of PR for the UK Spa Association.