Taking 10 with...Justin Musgrove

Taking 10 with...Justin Musgrove

Sunday 3rd March 2019

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards business?

My parents were incredibly hard working and I was encouraged from an early age to have a paper round, morning and night and I’d get a job in the six week holidays; making money and enjoying the benefits was ingrained from an early age.

Q2 - What do you believe the principles of a successful business are today?

My lifelong no.1 principle in business is to surround yourself with good people, I’m so fortunate to have such a great team. But to be successful in today’s world, I believe there’s a new priority, meeting the needs of the new generation. For instance providing fringe benefits such a healthy working environment, gym membership, healthy food at subsidised rates, good coffee and a culture of reward and recognition. Running businesses like they were 20 years ago is not attractive to the staff of today.

Q3 - Looking back, what was your best business decision?

I believe it was to embrace technology when others were not. It gave our company a real point of difference, a great head start and financially very rewarding. This has allowed us to expand far faster than we would have and create wealth and jobs.

Q4 - Who has influenced you the most through your career?

My Dad, a leader amongst leaders and success followed him. Getting people to follow you is something we can easily take for granted. Having enterprise and charisma is very helpful in business.

Q5 - What was your most difficult / worst business decision?

Making my team redundant following a change of company ownership. The most difficult decision but, given the unpleasantness of the task, I’d like to think done in the most empathetic manner.

Q6 - What would you say was the single most advantageous character trait for success?

Determination, never say never. Mind over matter often conquers.

Q7 - What happens when you’re stressed or overwhelmed?

I very rarely get stressed, life is too short, if something isn’t going my way, I change it.
Business is just one aspect of my life, I have a great family so adopt the mantra of Living to work not working to live.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

Aside from working out in our gyms and mountain biking, I love holidaying with my family, dining out on great food and drink and enjoying the occasional treatment to spoil ourselves. Yoga is my new best friend, given the aches and pains of an ageing back.

Q9 - If you could change one thing about the spa and wellness industry what would it be and why?

I’d like to see the industry mature, it still feels in its infancy and I suspect new players
coming into the market with new ideas will help it blossom.

Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been given?

My boyhood hero was Brian Clough (who I met several times) once said “I wouldn’t say I was the best Manager in the business….but I was in the top one”


1. What’s your favourite book?

The Feather Men - Ranulph Fiennes; I love the SAS.

2. What’s your favourite film of all time?

Planes, Trains and Automobiles; all of life is in this film

3. If you could have dinner with anyone, past or present, who would it be and why?

Aside from my Grandad who I miss dearly, Steve Jobs with his incredible vision &

4. You get taken to your favourite place to be, where are you taken?

Anywhere in the Caribbean, where life slows down…the rum flows..to the tune of Reggae music.

5. Your perfect dinner is?

Argentinian steak with a fine glass of Malbec.

6. Your go to drink is?

Slingsbys Rhubarb Gin and Fever tree aromatic tonic.

7. Your favourite sweet treat is?

Sticky toffee pudding with cream

8. What’s your favourite essential oil / scent?

Tea Tree

9. You go for a treatment - what do you have and why?

You can’t beat a Full Body Massage for sending you to heaven and back.

10.What’s your favourite flower?

I love the look and smell of Lilies.

11.You want to sleep deeply, what do you do?

Work hard or play hard and finish with a good few glasses of Chateauneuf du pape.

12.You want to energise fast, what do you do?

Psych myself up, get fuelled up and just get stuck in.

13.The theme tune to your life is?

Monty Python, always look on the bright side.

14.What makes you laugh to your belly?

I used to love Candid Camera, more recently Trigger happy TV and Phone Jacker - love seeing people being pranked.

15.What’s your favourite season?

Summer, a warm sunny day sat outside in my garden is hard to beat.

16. What’s your favourite colour?

Blue - its a boy thing.

17. Your favourite time of day is?

The evening, enjoying the fruits of your labour.

18. If you could have been anyone or anything else, what / who would you be?

19. What’s your current TV guilty secret?

As a category, Box sets; love accelerated series watching, onto specifics; Game of Thrones.

20. Magic dust - you can learn one new skill instantly, what is it?

To be handy, I’m a DIY disaster.

Justin Musgrove is the CEO of The Bannatyne Group. His role involves
managing the three key business activities of the Group; Health Clubs, Hotels
and Spas. Bannatyne's have 72 Health Clubs, 48 Spas and 4 Hotels. In
March he celebrates his twelfth year with the Group.

Justin has worked within the leisure industry for nearly 30 years, twenty of
those former years with Center Parcs. He started out in the specialised field
of Swimming pool management and water technology. He later went on to manage the Leisure Division with a wide remit. In 2000 he became a specialist in the development of Spas. He played a significant role in the development and roll out of Center Parcs’ Spa Brand, Aqua Sana. In 2007, Justin joined The Bannatyne Group, initially as Group Spa Director, later as Commercial Director before taking the CEO role at the end of 2014.

Learn more about Bannatyne

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