Taking 10 with...Lisa Jane Davies

Taking 10 with...Lisa Jane Davies

Sunday 10th March 2019

By Michelle Hammond

Q1 - How did your childhood influence your work ethic and attitude towards business?

I was raised in a step family on a Police estate just outside Purley (nr Croydon) and my step-dad was a Policeman and my mother was a part time accounts assistant. I had a part time job selling flowers on a roundabout and a paper round from the age of 13. We didn’t get pocket money, there was no option but to work if we wanted money, we had to earn it.  By the time I was 16 I was riding around in a golf buggy at La Manga Club in Spain selling timeshare. I came back to go to college a year later but I lost my father at 17 and got a job instead. I think that this has made me the serial entrepreneur that I am today, life is short, I didn’t want the 9-5, I wanted to find new ways of making money to achieve the lifestyle I wanted.

Q2 - What do you believe the principles of a successful business are today?

I believe that the principles of a successful business today are setting a clear framework for your vision and goals and planning an exact route or routes for how you are going to achieve those goals. So often I speak with new business owners who open or plan to open a salon, spa or even launch a brand and imagine instant success. Or worse only seek to be like their closest competitors with no plan in place, just winging it.

Q3 - Looking back, what was your best business decision?

Looking back my best business decisions, I have 3, joining GE Capital when they launched in the UK back in 1995. I was the youngest regional manager for their warranty and later their motor finance division at just 26! That enabled me to buy my first house and also to open a sunbed and nail salon on the side. An early side hustler and that is when I found the beauty industry and an example of always learning to do what I ask my staff – I am a qualified nail tech, lash tech and I can do hair extensions.

My second was taking on the role as Head of Sales and launching Local Deals for Travelzoo back in 2010. Travelzoo is where I got back in touch with my love of beauty and spa working with numerous luxury hotel, beauty and spa brands and owners. Finally, becoming self- employed, that enabled me to launch my own marketing and PR agency, a consumer beauty magazine and Beauty PR Club.

Q4 - Who has influenced you the most through your career?

At GE Capital we were led by Jack Welch, a motivational and inspirational leader who gave his staff the freedom, the tools and the vision to feel that they could achieve whatever they wanted. It is a style that I have taken with me throughout my management career. I still follow him, his wife and his foundation on LinkedIn some 20 years later.

Q5 - What was your most difficult / worst business decision?

The year I lost everything lock stock, 2 houses and my shop, was the worst year I think, 1999. I had developed and started the first motorcycle helmet insurance business and replacement service on my own in 1997. I was worth a small fortune but forced to work B2C by the 2 major insurance players in the market. We are talking pre pet insurance and at a time when only 60% of the population had access to, not owned nor had at home, a computer. My ad spend was huge, there was no social media, it was still direct mail, yes stamps. But we ran a successful profitable company until the day that Bennetts Motorcycle Insurance bolted on a similar FREE product to mine for 3 years. They had a 70% share in the market and unbeknown to me my assets had been incorporated into the company and I lost everything that I owned in 3 months. That was a tough year.

Q6 - What would you say was the single most advantageous character trait for success?

I think that there is a combination of traits required to succeed. You need determination, motivation and tenacity in equal measures and you need the ability to dust yourself off and start again.

Q7 - What happens when you’re stressed or overwhelmed?

There was a time when if I felt stressed or overwhelmed that I would take it out on my nearest and dearest and throw my toys out of my pram and then stamp on the pram. But I must have mellowed with age as I rarely lose my temper at all and I take things in my stride. I practice mindfulness and positive mindset.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

As I just mentioned I practice mindfulness through meditation, daily mindset reset rituals and yoga practice as often as I can, normally 3 times a week. Every year I go on a yoga retreat and this year I am hosting a mind, body and brain retreat in Italy which enable motivated professionals and entrepreneurs to learn these practices and focus on their success goals. And whilst I use social media every day for my clients and my own businesses, I put my phone in a draw around 8pm and have invested in an old fashioned alarm clock.

Q9 - If you could change one thing about the spa and wellness industry what would it be and why?

If I could change 1 thing about the (beauty) spa and wellness industry, I would make it easier to access the best trustworthy support, advice, training and suppliers for their individual business success. The best people may not be at expensive shows nor advertising in glossy trade magazines. The average spa or wellness business may not be able to afford to outsource social media, marketing and PR help but you do need them all, not one. We find too often that people are ill informed, ill advised, follow the crowd and sadly regularly ripped of or let down. It is not easy for business owners and brands to access this type of support without obligation or a 12-month contract and that is why I have set up Beauty PR Club which is a free community filled with industry experts who our members can ask for help, advice and support with no strings.

Q10 - Finally, What’s your favourite quote or the best advice you’ve ever been given?

My favourite personal quote is:
“Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’
Actually, who are you not to be?
You are a child of God. Your playing small does not serve the world.
There’s nothing enlightened about shrinking, so that other people won’t feel insecure around you.
We are all meant to shine, as children do.
We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine, we unconsciously give other people permission to do the same.
As we’re liberated from our own fear, our presence automatically liberates others.”
-Marianne Williamson

My favourite business quote is:
“People often say that motivation doesn’t last. Well, neither does bathing. That’s why we recommend it daily.” –Zig Ziglar

Best piece of advice I have been given: Collaborate: things are bigger, stronger and better together.

FLASH FACTS - FOR FUN SECTION

1. What’s your favourite book?

Favourite book is The Alchemist by Paulo Coelho

2. What’s your favourite film of all time?

Dirty Dancing

3. If you could have dinner with anyone, past or present, who would it be and why? 


Freddie Mercury. Why, such a graceful man

4. You get taken to your favourite place to be, where are you taken?

Andalucía

5. Your perfect dinner is? 


Yellowfin tuna

6. Your go to drink is?

Yorkshire Tea

7. Your favourite sweet treat is?

Marshmallows

8. What’s your favourite essential oil / scent? 


Bergamot

9. You go for a treatment - what do you have and why?

Ayurvedic Massage for resetting those chakras!

10.What’s your favourite flower?


Lily

11.You want to sleep deeply, what do you do?

Bath in lavender and pop on my sleep mask

12.You want to energise fast, what do you do?


Berroca

13.The theme tune to your life is?

The A Team

14.What makes you laugh to your belly?


Micky Flanagan

15.What’s your favourite season?

Summer

16. What’s your favourite colour?


Purple

17. Your favourite time of day is?


Morning

18. If you could have been anyone or anything else, what / who would you be?

Richard Branson

19. What’s your current TV guilty secret?

Emmerdale

20. Magic dust - you can learn one new skill instantly, what is it?

Law

Lisa Jane is a serial entrepreneur, consultant, transformational business coach. An award-winning, highly skilled and tenacious developer in global commercial strategy, marketing, PR and communications. She has 25 years’ experience in the fields of commercial finance, recruitment and most recently publishing, PR and marketing focusing on the beauty, wellness and anti-ageing sectors. 

Founder of Gorgeous Work, Totally Aesthetic Magazine and Beauty PR Club. Lisa Jane is a sought-after adviser to start-up and expanding visionary businesses; to promote launches, brands, products, and services. She is passionate about, and has repeatedly proven successes in turning around various brands, teams and businesses into profitable and high performing entities. She has a specialist knowledge in beauty, aesthetics, daily deal, luxury spa and travel.

Lisa Jane demonstrates the strategic vision, entrepreneurship and commercial astuteness to drive innovation, business transformation and competitive advantage for national and global corporate brands. She loves to get businesses and brands seen, heard.

Learn more about Gorgeous Work

Follow Gorgeous Work:

Twitter/Facebook/Instagram: @GorgeousWork 

Contact: hello@gorgeouswork.co.uk

Follow Beauty PR Club:

Twitter/Instagram: @beautyprclub 

www.beautyprclub.com

Contact: hello@beautyprclub.com

Want to learn more about what’s possible, practical and beneficial in the treatment room for those with chronic health conditions?

Visit the tpot website

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