Taking 10 with...Mehmet Er

Taking 10 with...Mehmet Er

Sunday 25th March 2018

By Michelle Hammond

Q1 How did your childhood influence your work ethic and attitude towards business?

When I was around 4 years old I started selling water bottles in the bazaar markets of Ankara, it was something all the kids did. At the age of 6 we moved to Germany. I had a role model father who was working very hard to allow his family a better living in the new environment. His efforts also showed what an overload of work - especially work you do not like - can bring to a person’s life and health condition. These days have influenced my attitude towards business and my work ethic a lot. I learned to appreciate what little we had, and hard work was something that surrounded me. Nevertheless, I also decided to seek a more homogenous and healthy work environment.

Q2 What do you believe the principles of a successful business are today?

The most important factor to success is that you stay true to yourself. Stop pretending to be someone you are not. If you start acting, people will start to notice it. This goes hand in hand with another very important factor to business: loyalty. Stay loyal to yourself and loyal to the strong business partnerships you build up on your road. Business is not much different from private life - it is important to treat everyone as you would like to be treated. At the end of the day it boils down to the fact that People buy People. Especially in nowadays fast-evolving business environment I deem interpersonal connection more important than ever before.

Q3 Looking back, what was your best business decision?

Looking back on my professional career one of the best decisions was to start self-employment after finishing my trainee program. Taking up the risk to work independently - without any notable business experience - has shaped my future in a strong way. Failures and the learning process the mistakes brought were particularly important. Mis-steps at a young age do not bring as much harm – the youthful and carefree attitude will enable you to stand up and move forward more dedicated than you were before. Therefore, I can only encourage our young professionals to not fear risks and setbacks. The road is a long one and slowdowns are part of a development process. I took various detours until I found myself on the right track and now I can look at a vast repertoire of skill sets.

Q4 Who has influenced you the most through your career?

There were many encounters and persons who have influenced me and my career. However, the most important factor was certainly my wife who has always supported me and backed me up whatever decision I have made. Without her I would not stand where I am today. Another very special person to my career and personal life is the founder of HWG, Seref Caglar. He was one of the first people who trusted in me and my abilities. Looking back, I consider him my professional and personal mentor in the beginning of my career. He still is one of my very good friends.

Q5 What was your most difficult / worst business decision?

Looking back, I cannot really call any of my business decisions bad or the worst. Each of the seemingly bad decisions has brought me one step forward. You should always believe in yourself and learn to stand up every time you fall. A very difficult decision was to leave my family in Germany to set up my business in Turkey. For my career path it was one of the best decision I made but being apart from your beloved ones is never simple.

Q6 What would you say was the single most advantageous character trait for success?

I think that would be gratefulness. I appreciate every day I wake up healthy. I enjoy every time I can go to the work I love. Nothing is greater than feeling fulfilled and satisfied with what you do.

Q7 What happens when you're stressed or overwhelmed?

When I feel too stressed, talking to my wife always calms me down. She seems to understand me on a whole different level and apparently, she always has the right advice. If I have the opportunity I also like to take some me-time in my favourite thermal spa or to go out for a walk. After years of experiencing ups and downs it seems that I do not feel overwhelmed too easily.

Q8 How do you invest in your own well-being. How do you look after yourself?

I must admit that this is something I do way too rarely. I assume that many of my colleagues in the spa industry can relate to me. We deliver well-being to others but often forget about ourselves. My daily well-being means spending time with my family and cooking healthy food with my wife. Every now and then I find the opportunity to visit a spa and get some relaxation.

Q9 If you could change one thing about the spa and wellness industry what would it be and why?

There is not much I would like to change about the spa and wellness industry. If I had one wish, it would be most likely to integrate spa and wellness already in the kindergarten. It should then be a subject in school, so students could take well-being classes. Only then the awareness of individuals for wellness would get the attention and importance it holds for the health of human beings. Wellness and well-being should be accessible for everyone.

Q10 Finally, What's your favourite quote or the best advice you’ve ever been given?

The best advice I was given was: “Accept your flaws and learn to deal with them”.


1. What’s your favourite book?

The Secret - Rhonda Byrne

2. What’s your favourite film of all time?

Schindler’s List

3. If you could have dinner with anyone, past or present, who would it be and

Kemal Atatürk and Nelson Mandela.

4. You get taken to your favourite place to be, where are you taken?

Home – where I’ll feel good on the planet.

5. Your perfect dinner is?

Fish and Raki in Ayvalik/Turkey.

6. Your go to drink is?

Raki and White Wine

7. Your favourite sweet treat is?


8. What’s your favourite essential oil / scent?


9. You go for a treatment - what do you have and why?

Vinotherapie by Peter Köfer

10. What’s your favourite flower?


11.You want to sleep deeply, what do you do?

One or two glasses of red wine :-)

12.You want to energise fast, what do you do?

If possible a cold shower.

13.The theme tune to your life is?

??????? no theme at the moment.

14. What makes you laugh to your belly?

Cem Yilmaz, a Turkish comedian.

15. What’s your favourite season?


16. What’s your favourite colour?

White, Blue & Black

17. Your favourite time of day is?

18. If you could have been anyone or anything else, what / who would you be?

Professional Football player.

19. What’s your current TV guilty secret?

Gold rush in Alaska and Fast N’ Loud.

20. Magic dust - you can learn one new skill instantly, what is it?

Learning a new language. 

Mehmet Er (born 1969 in Ankara) has more than 15 years of experience in the cosmetics, spa and wellness sector. He has worked as the sales and key account manager for leading companies in the field of cosmetics, medical and spa equipment. Considering the extraordinary mixture of practical experience, in combination with outstanding sales skills, he brings all the attributes to make him one of the best of his kind. His global network and his unique skillset and personability assign him a key role in the upcoming internationalisation process.

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