Taking 10 with…Peigin Crowley

Taking 10 with…Peigin Crowley

Sunday 12th November 2017

By Michelle Hammond



Q1 - How did your childhood influence your work ethic and attitude towards business? 

From a young age, I always had to do jobs at home for pocket money. I have always loved being independent & earning my own money! My father would have always worked hard at his job – but it was his passion, so for him it never felt like work.

Q2 - What do you believe the principles of a successful business are today?

Be unique, be true to yourself,

Put the customer first, 

Have integrity in all that you do

Share success with others…

Q3 - Looking back, what was your best business decision?

To set up on my own, build a website & go for it! 

Q4 - Who has influenced you the most through your career? 

I am so lucky to have worked with incredible mentors over the years – but I would have to say my husband Shane has always been there, rooting for me & believing in me.

Q5 - What was your most difficult/worst business decision?

In business, you must watch the bottom line – not just the top line…I have learnt the hard way, cash flow will not look after itself. You must stay on it & watch it like a hawk!

Q6 - What would you say was the single most advantageous character trait for success? 

Passion & Consistency – Love what you do & keep sharpening the saw.

Q7 - What happens when you’re stressed or overwhelmed?

Take a step back from what’s bothering you, do something else entirely & rest. When you return to it with energy, you see it with new perspective.

Q8 - How do you invest in your own wellbeing. How do you look after yourself?

Only in recent years have I learnt to look after myself in terms of time on my own & dancing to my own beat. Eating well & spending precious time with my family – doing what makes me happy.

Q9 - If you could change one thing about the spa and wellness industry what would it be and why?

I wish therapists were paid better – for me, they are the unsung hero in this industry!

Q10 - Finally, what’s your favourite quote or the best advice you’ve ever been given? 

“Nothing is good or as bad, but thinking makes it so” William Shakepere

This quote grounds me… it stops me giving situations or people power over how I feel.



  1. What’s your favourite book? I loved The Kite Runner by Khaled Hosseini
  2. What’s your favourite film of all time? Love Actually
  3. If you could have dinner with anyone, past or present, who would it be and why? My Grandmother
  4. You get taken to your favourite place to be, where are you taken? New York
  5. Your perfect dinner is? Thai Green Curry
  6. Your go to drink is? A glass of cool Cava
  7. Your favourite sweet treat is? White Chocolate Cheesecake
  8. What’s your favourite essential oil / scent? Neroli
  9. You go for a treatment - what do you have and why? Elemis Biotec Facial 
  10. What’s your favourite flower? The Rose
  11. You want to sleep deeply, what do you do? Go to bed (Ha)
  12. You want to energise fast, what do you do? Go for a walk.
  13. The theme tune to your life is? ‘You’ve Got The Love” Candi Statton
  14. What makes you laugh to your belly? My friend Louise
  15. What’s your favourite season? Autumn
  16. What’s your favourite colour? Teal
  17. Your favourite time of day is? Morning
  18. If you could have been anyone or anything else, what / who would you be? An Astronaut
  19. What’s your current TV guilty secret? House of Cards
  20. Magic dust - you can learn one new skill instantly, what is it? Graphic design!


Peigin Crowley is a leading Spa Consultant, driven by a passion to share knowledge and experience gained over 20 years in the industry. Peigin Crowley Spa Consultancy offers full service project management in spa design & development to the hospitality, spa and wellness industry in Ireland and internationally. High profile appointments have included completing the recently opened La Mer Spa at Adare Manor, landing the brand for Elemis in Ireland, ‘Professional Brands Manager’ for Estee Lauder Corporation - positioning brands such as Aveda, Bumble & Bumble and more recently Darphin including partnerships with The Merrion, Dublin, The Merchant Hotel, Belfast and many more. 


Contact Details:

Peigin Crowley
Spa Consultant
+353 (0)86 125 2183

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